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About | Jasmine Hemsley

Jasmine Hemsley is a best selling author, chef and entrepreneur with impact well beyond the culinary world. A wellness and nutrition expert, Jasmine has inspired a global audience to shift their perspectives on food as a founder of the hugely influential Hemsley + Hemsley.

Over the past decade, Jasmine has developed a captive audience through recipe development, coaching, presenting, writing and hosting, becoming a key identity in the contemporary wellness movement. A pioneer of the new wave of ‘cool consciousness’, Jasmine is determined to prove that health, wellbeing and happiness are well within reach, even in our hectic modern world. 

East by West is the latest manifestation of Jasmine's food and wellness philosophy. A pop-up concept hosted within the MAIYET Concept Store between October - December 2016, the cafe boasts a colourful menu of Ayurveda-inspired dishes, influenced by Jasmine's recent travels in Sri Lanka and India. Stay tuned for more projects from East by West in 2017, including an eponymous book inspired by the cafe menu and Jasmine's love for Ayurveda. 

About | East by West

Fusing ancient Ayurvedic food principles with fresh British seasonal ingredients, the East by West signature food style is bold, confident and full of flavour. From tempting hot breakfasts through to the signature 'Pakti Bowl' lunch, and hot golden milks through to spiced Doo Chai Tea, the East by West menu embodies the exoticism of the East, brought to life with high quality, local produce.

'Over the past decade, my fascination with Ayurveda, the ‘Science of Life’, has had a profound influence on my food philosophies as well as my daily approach to life. I'm thrilled to present this new concept fusing elements and signature tastes of the East with the best of British in a simple and delicious way.' 

  - Jasmine Hemsley

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